Add These 4 Quick Call-To-Action Blocks In Your WordPress Website Today

Call-To-Action is a fairly old concept where you put the most important links of your website at a place where it can get maximum user attention. These places are mostly home pages but often the footer and the side navigation spaces are also popular choices to place your CTAs.

Because of how dynamic the internet has become, the CTAs aren’t just specific to the most popular web page or a product page. There is a lot that you can do with the CTAs that can make your website’s user experience richer. Right kinds of CTAs can also help you gather crucial user data and contact information that proves to be very important for sales.

CTAs in WordPress

CTAs are a great way to build engagement on your website. A CTA is a block of design elements that when clicked upon, quickly acts with a functionality. This functionality depends on what the design element suggests. If the CTA is designed as a quick navigation, it would take you to a different web page. If it is a text box with a “Subscribe” button at the end of it, it will add you to the mail list. If it is a social media icon, it will take you to that social media platform. If it simply displays an image thumbnail and a headline, it could be a blog that the button will navigate you to when clicked upon.

WordPress has different ways to integrate these CTAs. These can be customized design blocks, pre-designed yet customizable CTA plugins and block patterns.

Benefits of Call to Action

Here are some key benefits of having these call-to-action buttons anywhere on your WordPress website:

Advertise a priority product
Highlight a piece of content
Avail your social media accounts
Showcase news feed
Highlight latest announcements
Link an affiliate

Best Call to Action Ideas for Your WordPress Website

You can put different call to action blocks on your web pages at different locations. Traditionally, developers prefer classic bottom navigation. However a modern day WordPress website development company would suggest you to have a popping in CTA from either side of the webpage. Based on what you need, you can have a few of them in the combination on your website. Here is a list of CTAs your WordPress website should have today.

Social

Social media plays a huge role in a website and a company’s growth in today’s time. Social media platforms used to be either limited to making announcements or posting something personal. These days, brands are creating unique content using the tools that these social media platforms have to maximize their reach among the audiences. This is exactly why influencing your visitors towards your social media platforms should be a priority for your brand.

Usually social media accounts & share links are right at the bottom navigation bar. You can improvise though and place your social media icons right in the middle of a webpage. The social share icons could be placed at the bottom of every piece of content or product placement on your website.

Email marketing is a very underrated concept. Emails are one of those rare concepts that have stood against the test of time. People still consider emails as the best means of professional, uncluttered and neat communication. Sending a detailed email as a newsletter to your users is a great way to market your brand. Similarly, having them signed up for this service is very important in today’s data and analytics driven era.

Most websites on WordPress have a “Subscribe” button at the middle of the webpage. You can however place it at the bottom navigation or even at the top navigation right at the corner. You can add a nice piece of engaging content right suffixing the subscribe button that elaborates what the users will get if they subscribe in a quirky way.

Newsfeed

Content is the key to get traffic and engagement on your website. WordPress has dedicated features to optimize the content on your website as it evolved from a blogging tool to eventually a wholesome website building tool. Tools like SEO and keyword research are default in WordPress. From the design point of view, having your content highlighted on your pages can prove to be eye catching for the users.

Blog posts and latest news articles can appear as a slideshow at the bottom or somewhere in the middle of a website. Upon clicking each slide, it would navigate the user to that particular blog.

Hero Banner

Hero banner is a modern day concept to announce your home page. The big ad banner right below the top navigation is the hero banner. It can contain either one more CTAs in the form of a slideshow. These banners in the slideshow can contain popular offers, latest announcements or latest news articles or blogs. This banner sits right at the middle of the launch page and gets the maximum attention from the users.

The benefit of the hero banner CTA design is that it is bigger than the other CTA designs. It is not in the form of icons or a slider or a ticker. This banner is a proper banner that occupies almost the entire viewport height of a webpage.

The positioning of a CTA is as important as the matter of the CTA. Carefully placed CTAs can increase engagement on your website. With completely customizable design blocks on website building tools, developers can give a unique touch to these elements that further enhances the brand.

Conclusion

Call to action is a quick way to garner maximum and direct attention from your website visitors. With the intuitive design features and customizable blocks, WordPress can take this concept to a whole new level. Each CTA can have its own identity without looking like an ad banner. The smooth design integration by WordPress ensures that the overall interface is seamless. Be it through CTA plugins or independent design blocks, CTAs are becoming increasingly popular among all WordPress websites.